opportunity assessment

p.s.l. marketing resources developed a marketing plan and new positionings for our clients entry as an independent producer in a new category.















Once we had identified the most promising channels for our client's product, p.s.l. delivered specific statements designed to maximize sales within each of the channels and classes of trade.  We developed a marketing plan designed to optimize each of the chosen positions.




Our client agreed with the new positionings and market plan and p.s.l. was asked to assist in the implementation.





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