We are marketers who help analyze opportunities and establish objectives, strategies and tactics to grow products and services. We are zealots in the pursuit of understanding consumer needs, profiles and behaviors, as well as the market conditions that, in part, dictate these consumer dynamics.
We have years of client-side experience with high profile, consumer marketers of branded goods and services, including Procter & Gamble, Heublein, American Home Products, Del Monte Foods and Dole. Our client-side experience has been tempered through years of experience at advertising, design, research, retail and sales promotion agencies.
We believe that it is not enough to just understand the client's need for actionable results. One needs to understand what will work in the marketplace, as well.